OK, so you’ve just put together and launched your small business website. It’s your pride and joy. So where are the eyeballs – why aren’t potential customers flocking to your site to see all your great stuff? Unfortunately, just building a great website isn’t enough to get noticed nowadays. Not even close. 

With content marketing now the preferred way for companies to build trust and engage their target audience, it’s no surprise that the strategy is catching on in emerging markets, including India. But is the very nature of content marketing antithetical to the approach to marketing traditionally taken by Indian outsourcing firms?     

While hiring an outside content writer can help companies generate leads, build a loyal following, and position themselves as industry experts, it's certainly not for everyone. Consider the following scenarios in which you're probably better off not outsourcing your writing and/or content marketing.